The Principles of Persuasion to Get What You Want in Life

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doctors join network marketing opportunities and endorse any products, it is usually perceived as credible.  
Anyone offering his or her experience, expertise or credentials are harnessing the power of authority.  Of course there is nothing wrong with these claims providing they are real because we all want the opinions and ideas of true experts.  

You can put this principle to use by citing authoritative sources to support your ideas.  Look and act like an authority yourself.  Be sure others know that your research, education and experience support your ideas.   Complement the Principle of Authority & Power with the Principle of Liking, dress like the people who are already in the positions of authority that you seek.

Principle #6: PRINCIPLE OF CONFORMITY

This principle states that people prefer beliefs, products, services

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