The Principles of Persuasion to Get What You Want in Life

Published September 27, 2010 | By Bman

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and opportunities that are popular or part of a trend.

This principle is also known as the “Bandwagon Effect” and is closely associated with the Principle of Authority and Power. One way we decide what is correct is to find out what others think is right. Or when everyone else is behaving in a certain manner, most would assume that is the right thing to do. For example, one of the important, and largely unconscious, ways we decide what is acceptable behavior on our current job is by watching the people around us, especially the higher-ups or old timers.

When attempting to persuade, you may wish to include accounts of others’ positive reactions to the suggested action. This is especially effective if the people cited are those that the person perceives as similar to self in some ways. In team building, you can use the power of positive

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