The Principles of Persuasion to Get What You Want in Life
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people on your team to help you influence others to choose helpful and constructive behavior.
At the corporate level, more and more companies are donating a percentage of their profits to charitable organizations. They are doing this because it has been proven in a study that 70 percent of consumers believe that cause-related marketing helps to solve social problems. And when the product’s price and quality are the same, these consumers are more likely to switch to a brand that’s associated with a good cause. Even more surprisingly, more than half of these consumers are willing to pay more for a product when it is associated with a cause they care about.
The Principle of Conformity kicks in even more strongly when the situation is uncertain or people aren’t sure what to do. When you can show them what others like themselves believe or are doing,
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