The Principles of Persuasion to Get What You Want in Life
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people are more likely to take the same action. The 1997 mass suicide among the Heaven’s Gate cult followers in Southern California is an example of the negative power of this principle.
Principle #7: PRINCIPLE OF SCARCITY
“The way to love anything is to realize that it might be lost.” — G.K. Chesterton
This principle essentially says that people desire more of those things that seem to be scarce. Also when a person believes that something he might want is scarce, that something becomes even more valuable.
Nearly everyone is vulnerable to some form of the Principle of Scarcity. Opportunities seem more valuable when they are less available. Hard-to-get things are perceived as better than easy-to-get things. Why do you think the “limited time offer” is so common in advertising? Because it works! The retailer
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