The Principles of Persuasion to Get What You Want in Life
Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24ALL
indicates that a decision must be made now or within a short period of time, or the price will go up or the opportunity will no longer be available. The desire to acquire the scarce item is increased further when we believe that someone else might get it and hence gain a higher social position that we might have possessed.
The Principle of Scarcity also works in calculating the value of an item. If it is rare or becoming rare, it is more valuable. According to the Principle of Scarcity, the more time a lawyer has available in his schedule, the less prospects and clients will value his services. But as the lawyer grow busier and has less time available, prospects and clients see his services as increasingly more valuable.
Likewise many novice insurance agents seemed to be begging for an appointment, “Pete, I hope you don’t mine me asking, are you
Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24ALL
Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
