The Principles of Persuasion to Get What You Want in Life
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Tupperware item or product sample. And reciprocation is further reinforced by the generous offer of free refreshments and tidbits – This technique further obligates the partygoers to the host and the company.
You can build a sense of indebtedness in someone by delivering a number of uninvited “first favors” over time. They don’t have to be tangible gifts. In today’s world, useful information is one of the most valuable favors you can deliver.
Another form of reciprocity at work is “risk-reversal”. In marketing, this is offering a guarantee on the products so that you can overcome a prospect’s innate aversion to “taking a risk” and buying the product. With a guarantee, the risk is no longer on the buyer. By reversing the risk, much more sales are made and the customer and vendor are both satisfied. How can you apply “risk-reversal” in your
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