The Principles of Persuasion to Get What You Want in Life

Published September 27, 2010 | By Bman

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it from the employer’s perspective, he either got an excellent employee after two weeks or he got someone to pay him two weeks of wages and two weeks of free labor. For Hill’s employer, it was totally “Risk-Free”.

Can you think of three ways you can apply “risk-reversal” in your life to get more of what you want right now?

Principle #2: PRINCIPLE OF CONTRAST

This principle states that when two different items or circumstances are placed close together, their differences will be made more apparent.

“We can do this the hard way… or we can do this the easy way.” — Gangster Movie Script

I’m not advocating any acts of criminal intimidation here, but there is something to learn from the above quote. The way the Principle of Contrast goes like this – You offer your prospect two choices. One choice will be so ‘bad’

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