The Principles of Persuasion to Get What You Want in Life

Published September 27, 2010 | By Bman

Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ALL

that no one in his or her right mind would take it. The second choice, the one you want them to take, will seem in contrast to be the most attractive.

For example when two homes are in similar neighborhoods, real estate agents will usually say, “Before we look at the 0,000 home we should really take a look at the 0,000 home.” The more expensive home will always have more features and it is the last home the prospective home buyer will see. Psychologically as the last home is a much more decorated than the first, the less expensive home will appear a lot less attractive to the prospective home buyer.

Here’s another example: Retail store salespersons will always sell you the suit first, then offer you “add on” items like ties, belts, cardigans, etc. The additional to 0 for the extras is considerably less compared to the 0

Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ALL