The Principles of Persuasion to Get What You Want in Life
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suit. These retail store salespersons would never sell you the item first, then try to persuade you to “add on” the suit! By the way, do you remember the last time when you availed yourself to a product and what items you were asked to buy in addition to your original purchase?
Remember when using the Principle of Contrast, we must always start with the choice that no one in his or her right mind would take first. It’s only then that the choice we want our prospects, loved ones or friends to take will be readily accepted.
Principle #3: PRINCIPLE OF CONSISTENCY
“It is easier to resist in the beginning than at the end.” — Leonardo da Vinci
Research shows that we humans have a nearly obsessive desire to be and appear consistent. Once we’ve made a decision or taken a stand, we feel pressure to act in ways consistent
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