The Sound That Sells
The Sound That Sells
It has been long known that music can inspire. Music reaches a place in our spirit that can motivate or distract, draw us in and pull us closer or make us feel on edge and force us away. Producers working on movies and TV shows that include strong emotions have mastered the technique of encompassing the mood of any given scene with a music piece that supports the intent. Many times the music carries the majority of emotion in a scene to help compensate for lack of excitement in a script. If you start to pay attention to this you will be amazed at the huge role music plays in the delivery of a message.
While working on your project, whether it is power point presentation for work, your personal or business website, a school project, a promotional DVD, or a home movie to share with the family, there are a few simple steps to help you take the
project to the next level by using music.
First, understand the intent of the project. What message is your project sending to the potential viewer? Second, close your eyes for a second and imagine what kind of music you would expect to hear if your project were a movie. Next try to associate the sound in your head with a scene in a movie that you know well or with a favorite song so you can easily remember it later. Now that you have a sound in mind, unless you have a music library or a recording studio of your own, you are off to the races to find the sound in your head. This sound will most likely be available to you as royalty free music from an on-line company. There are thousands of websites available with countless categories of music available for your listening experience.
Music downloaded from your favorite artist has a copyright
attached to it prohibiting you from using your favorite song for any commercial use, including your website. Unless you have permission from Justin Timberlake to use his track, it is illegal to do so and large fines are attached to a copyright infringement. This is where Royalty Free music comes into your world, you can pay a fee to download and use the music and then reuse it at your discretion.
The sound that sells may not need to be in place to make you money or sell more products. It is to support the sale of the emotion that you are trying to portray with your project. So be creative and take it to the next level with the appropriate sound.
The last bit of advise is that the higher the quality of music, the better representation of your idea. Music quality is determined by the recording quality coupled with the skill level of the
producers and musicians being recorded. Professional live musicians tend to produce the best delivery of emotion in their recordings. www.media-riffs.com is one such on-line company offering high quality, professionally recorded, downloadable, royalty free music from live musicians. Happy Hunting!
Conan Shaw is the co-owner of Media-Riffs.com and is also a Producer and Musician
Article from articlesbase.com
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