Throwing Away the Sales Script
Throwing Away the Sales Script
Throwing away the sales script
Master the skill of cold calling and supercharge your earning potential
Cold calling—the words alone can strike dread in the heart of even the most unshakeable among us. It’s no secret that there is a real fear out there about having to make these kinds of calls. If you’re in sales, cold calling is likely an important part of how you’re expected to find new leads and turn them into customers. Just being competent at it is important if you want to make ends meets. If you want to be as successful as the top 10 percent of sales professionals in any organization, you need to set your sights higher. You need to master cold calling as a skill—and achieving that is entirely within your reach.
To get started, you need to unlearn certain things and adopt a new mindset to tackle the
