Throwing Away the Script
need to know.
When you let go of a linear script, you’ll find that you’ll no longer fumble for words if prospects get “off track” by taking the conversation away from your sales process and into their buying process. In fact, that’s exactly what you hope they’ll do, because that means they’re telling you the truth.
Now that you understand why linear step-by-step scripts create the negative “salesperson” stereotype by making it impossible for you to be your natural self, you can begin learning how to engage total strangers on the phone in ways that feel as comfortable as calling a friend.
Yes, it’s possible, and don’t let anyone tell you it’s not.
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