Tv Commercial Production – Important Considerations
low prices, not necessarily because the product is of a lesser quality than those of a large production company, but because they have less overhead. Beware, however, of prices that look too good to be true. You might be buying into a template commercial with a few customizations thrown in. Find out first if your commercial will be created from scratch, specifically for you, otherwise it could end up indistinguishable from many others on the air.
Also, cheap or free commercials produced by local stations may sound great, but don’t forget that they also have control over the cost of airtime. You may end up spending more on the back end because you got a “great deal” on production.
Depending on your product or message, your required timeframe could be just as important as your budget considerations. Let’s face it, quality
