Tv Commercial Production – Important Considerations
Tv Commercial Production – Important Considerations
Many people think that TV commercial production is too expensive and often don’t give it the proper consideration, if any at all. The truth is, the cost of TV commercial production is what you make it. There are two costs to consider when developing a TV commercial: production and airtime. Each can vary greatly.
The first is really where you have the most control. Though you probably will spend more than the the first television commercial cost Bulova back in 1941, TV commercial production does not need to be a bank breaker. Often, smaller production companies will offer
low prices, not necessarily because the product is of a lesser quality than those of a large production company, but because they have less overhead. Beware, however, of prices that look too good to be true. You might be buying into a template commercial with a few customizations thrown in. Find out first if your commercial will be created from scratch, specifically for you, otherwise it could end up indistinguishable from many others on the air.
Also, cheap or free commercials produced by local stations may sound great, but don’t forget that they also have control over the cost of airtime. You may end up spending more on the back end because you got a “great deal” on production.
Depending on your product or message, your required timeframe could be just as important as your budget considerations. Let’s face it, quality –~~~~~~~~~~~~–
onclick=”javascript:_gaq.push([‘_trackPageview’, ‘/outgoing/article_exit_link’]);” href=”http://foursightsolutions.com/services/hd-commercials.html” target=”_self” title=”TV commercial production”>TV commercial production takes time; how much time depends entirely on what you want. Hand animation may take longer than computer graphics. A jingle may take longer to come up with than a straightforward script. If you’re looking for a celebrity spokesperson, you may be at the mercy of their schedule. Be prepared to discuss your desired timeframe with whichever production company you choose so they can tell you how they can best work within those parameters.
Remember, though, that sacrificing quality for either cost or schedule can result in not just an ineffective commercial, but it can create a permanent unfavorable image of your company in the
eyes of those who see it. Some say that there is no such thing as bad publicity, but try telling that to a company that’s been branded as cheap or low-quality because that’s the type of TV commercial production they sank their money into. Your product deserves a good quality production. Don’t let that discourage you, though. Smaller production companies have found innovative ways to produce high quality work for less money.
Finally, who is your audience? Will that free TV commercial production your local cable station is offering reach anyone outside your area code? Or, conversely, is there any need to pay
for a national audience for your local business? Is your product or service something every sci-fi junkie would love? If so, why should you pay to include Lifetime Television in your exposure? To control costs, make sure you’re targeting the audience you wish to reach. The broader the audience, the more you’re likely to pay because you’ll be buying airtime on more and more channels. Timing is important as well. You may be able to pay more or less depending on what time of day you choose to air your commercial, but don’t base this decision solely on price because your product that’s a smash hit with ‘Tweens might not sell too quick with a commercial broadcast during late night TV.
Perhaps you now have more questions than you did before, but having more questions means you know more about the subject and are better prepared to make a decision. Like all
important things, planning ahead is invaluable. TV commercial production is no different. Take your time to come up with the best plan possible to help ensure your success.
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