TV Infomercial Insurance Selling System
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cost-per-thousand-exposure than you spend annoying people with junk mail or telemarketing.
A Bizarre Secret
Let me tell you the most bizarre secret I’ve learned in my 40 years of sales. I’m just going to toss this out to you, and when you hear it you’ll think, “Oh, I already know that. That’s just too simple to work.” Most people dismiss it as being too simple. Maybe that’s why most insurance agents (90%) fail within eighteen months.
Here’s my secret: People buy things from people they (a) like, and (b) admire. What’s more, people can’t help but like the people they admire most. In fact, the more they admire you the more they like you and want to buy from you. Therefore, if you have an insurance selling system that positions you as the “expert” in your field, people will be irresistibly drawn to
