Two Magic Words For Writing Radio Commercials That Sell
Two Magic Words For Writing Radio Commercials That Sell
Go ahead, steal this idea.
It’s proven to sell again and again. Use it and your radio commercials will sell, too.
The idea is summed up in two magic words: “That’s why.”
“That’s why” is so deceptively powerful it’s been the secret copywriter’s trick from time immemorial.
Magicians have the thumb tip. Copywriters have “that’s why.”
Let me spill the beans on how to use this piece of copy magic . . .
THE PERFECT COPY FORMULA
Start your radio commercial with a brief statement that gets the listener agreeing with you. For example, if you’re selling savings accounts, you could say this:
“Millions of people earn a scant half percent interest on their savings account. Is that fair? We don’t think so!”
Your next statement will be your “that’s why”
