Two Magic Words For Writing Radio Commercials That Sell
statement. This should be an immediate knock out blow that takes advantage of the attention you just gained with your opening.
Make it the strongest punch you’ve got. Like this:
“That’s why State National Bank is offering its customers a market-busting 5.1 percent APY on its Customer Appreciation Super Savings Account.”
Then, as shampoo bottles always advise: Lather, Rinse, Repeat.
Repeat your opening in a different way. Turn it into a benefit-oriented statement, like this:
“You don’t have to keep getting ripped off by your bank. We believe your savings account should be a “making” account – making your money make more money.”
Then, hit them with the “that’s why” hammer:
“That’s why when you call 1-8XX-GET-FREE to switch to a State National Bank Customer Appreciation Super Savings Account, you’ll get the guaranteed
