Two Magic Words For Writing Radio Commercials That Sell
highest APY in the industry. Oh, yes, we guarantee it. If another bank offers a higher rate, we’ll beat it on the spot. Your savings account at State National Bank will always make more money than any other bank’s savings account – guaranteed!”
Now, keep piling on. If you truly have something of value to offer your prospect, this formula will not get old. So do it again . . .
“Don’t you think it’s time your savings account started making you some real money? Yes, we agree with you!”
And one more “that’s why” bomb:
“That’s why when you call 1-8XX-GET-FREE to switch to the State National Bank Customer Appreciation Super Savings Account, you’ll also get our Super FREE Checking Account that includes FREE lifetime checks, FREE online banking, FREE check card, FREE e-mail balance alerts, and so much more!”
Notice that the copy
