Urban Abstract – Musuta for TV Nelonen 4

Urban Abstract was created by Jopsu Ramu and Timo Huhtala – creative team and founders of Musuta Ltd. Jopsu Ramu is a young female designer and Creative Director of Musuta Ltd. Timo Huhtala is her creative partner and manager of Musuta Ltd. This digital art piece was commissioned by TV Nelonen / channel 4 Finland and it was shown as the November break bumpers on one of the biggest commercial TV channels in Finland: TV Nelonen. Urban Abstract has been highly awarded, it has won bronze / in book award in D&Ad awards in London, Bronze in European Design awards in Rotterdam and most recently it won a Gold Lion from design category in Cannes Lions. Urban Abstract -piece was born in Tokyo during 2009. It consists of 40 X five second clips or it can be viewed as a one 200 second journey. The website urban-abstract.com works as a part of the piece and creates an extra dimension for the clips shown on TV. URBAN ABSTRACT – About the concept: Urban Abstract is a journey across urban space that unfolds in forty, 5 second parts. The journey, in one, two and three dimensions, is a bit like abstract surfing in which the original destination is only reached after a number of seemingly random yet linked detours occur. Points , lines, planes and other abstract elements create a journey through an Urban Abstract. The space between things is as important as intended space, perhaps creating a fourth dimension. Meaningful shapes and purposes occur in this dimension’s reality as well. The …
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