You Blew It Before, So Don’t Blow It Again!
You Blew It Before, So Don’t Blow It Again!
I was just giving some thought to how I am going to market my next book to publishers. One of my strategies is to remind those that passed on prior projects that my shunned works were actually published elsewhere, and they went on to earn a tidy profit for all.
This is a “You blew it before, so don’t blow it again!” appeal, which is somewhat risky, but it works for me. There are the obvious pitfalls. I’m telling them their judgment is flawed, their peers were smarter, and I’m getting the last laugh.
It’s an ego-bruising approach, but it is based on very potent, proven motivations.
Some psychologists say the fear of losing is more powerful than the lure of winning. Plus, for the competitive spirits out there, they don’t want their equals or lessers to achieve an advantage, especially a gain they could have grabbed for themselves.
