Your Website As Persuasion Machine
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Your Website As Persuasion Machine
The combination of the Internet, the Web, and technology has democratized business almost beyond recognition. Today the small, nimble, clever adaptor has the competitive advantage over their bigger, slower moving, ‘we’ve-always-done-it-this-way’ competitors; but the confluence of the Web environment and digital technology is one thing, how to use it effectively is another. Not every trendy social networking gimmick, user generated irrelevance, and pointless viral voyeurism is a productive business communication tactic.
The Day Dinosaurs Died
Like the dinosaurs that once ruled the world, the giant behemoth corporations that once dominated the business landscape have become fat and lazy, relying on muscle rather than brains, on statistics rather than understanding, and on technology rather than insight.
As these companies
