Your Website As Persuasion Machine
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spectator to active client.
Everyone likes to think of him or herself as intelligent and rational, as someone who makes decisions based on logic and need, but the truth is we are emotional creatures motivated by desire, only tempered by logic.
When products, services, and ideas fail to capture their share of the market, even when they are superior to their competition, it is often because their marketing focuses on their technical superiority rather than their emotional benefit. The marketing challenge for cell phone supremacy between Apple’s iPhone and RIM’s Blackberry is not about which is better, but rather which provides the status-buzz buyers get from ownership.
Web video provides the ideal vehicle for delivering both logical and emotional benefits in an easily digestible format that penetrates the audience’s subconscious and delivers all the
