Your Website As Persuasion Machine
Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15ALL
necessary desire-building components. In an over-crowded marketplace, need alone is not a sufficient enough motivator.
Ingredient Four: Create An Experience
Far too many website business models are based on the idea that customers should make instant decisions. By focusing your attention on the quick sale, rather than a client seduction, you are giving up on the vast majority of your potential customers.
The old high-pressure direct marketing tactics of a bygone era have little relevance in a Web-marketplace where potential customers are safely hidden behind a wall of remote access. A website needs to do more than present a bunch of photos and order buttons and expect people to just follow commands to “Buy Now”; there are just too many options available for that strategy to work.
A website has to be a memorable experience, one that
