Your Website As Persuasion Machine
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forces your audience to keep your offering in the forefront of their minds, where every competitor must stack up to the memorable experience you present.
For example, take e-commerce clothing websites; why present clothes like you were limited to a print catalogue with static images when you could present video of models moving to display how the garments look from all angles with a voice-over commentary providing detail and incentive: a simple but far more effective presentation sure to sell more clothes than a series of static lifeless images.
Ingredient Five: Be Memorable
Getting an order is important, but getting a customer is far more valuable. Because your audience is hidden behind a veil of Web security and remote access, pushy high-pressure tactics just won’t work, and if they do work, they’ll probably only work once. By providing
