Your Website As Persuasion Machine
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a memorable experience your site stays top-of-mind, and when a prospect finally decides to buy, your site will be the one they remember, and not the other dozen or so faceless, boring, characterless websites they visited.
If you are not prepared to take a chance, and woo your audience with some memorable relationship building content that delivers emotional resonance and meaningful memories, then your chances of converting traffic into clients is slim.
Ingredient Six: Prompt Action
The idea that you need to blatantly ask for an order sounds like a sound sales tactic, one you hear all the time from sales experts, but let’s face it everyone knows you’re out to sell him or her something. By being too pushy or too obvious, you appear to be untrustworthy or desperate.
What you really want is for your audience to take some action, commit
