Your Website As Persuasion Machine
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got bigger, they became top-heavy, corrupt, and stagnant, throwing their weight around rather than innovating and adapting. Oh yes, the big boys are still around, still doing what they’ve always done, jumping on every trend ‘du jour’ promoted by the ‘blogosphere’ without any real understanding of what it can accomplish, but hell, they figure if they throw enough you-know-what at the wall some of it is bound to stick, or so they hope.
But the handwriting is on the wall, the giant Internet meteorite has already hit these corporations right in their balance sheets and they are tumbling into irrelevance. The list of extinct corporate giants grows, and the march to Chapter 11 continues unabated.
So how does the smart, fearless, innovative thinking, business decision-maker take advantage of the Web’s ability to even the playing field? The answer lies in their ability
