Your Website As Persuasion Machine
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to use the Web as a persuasive communication medium.
Persuasive Communication
The Web is really a very simple concept: it is a place that allows you to communicate your message to your audience. What could be simpler, but like anything democratic, it’s messy: a jumble of the very good and the very bad, and a whole lot of mediocre in-between. And in today’s overcrowded Web-centric business environment there is little room for the mediocre.
In the final analysis all marketing, branding, positioning, advertising, and public relations is about communicating a persuasive message that attracts attention, generates interest, stimulates desire, triggers experiences, produces memories, and prompts action. And what Web-enabled communication tool gives you the best chance of delivering that kind of persuasive message? Web Video.
