Your Website As Persuasion Machine
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Persuasive Web Video Communication
The Web has some of the most effective creative video presentations you would ever want to see, and it also has some of the worst.
Easy-to-use and relatively inexpensive technology has created a plethora of do-it-yourself efforts. Some DIYers do it because of cost, others do it because of ego, and some just figure they’re smarter than the people who do it for a living; and in some cases they may be right. Not all professionally produced Web-video is created equal. If your Web-video team is not pushing you to be bold with a focused, defining, differentiating message, then you’ve hired the wrong people.
Communication intended to persuade is a complex undertaking, one that requires a better understanding of how messages are communicated than it does the technical production issues. When people watch a
