Your Website As Persuasion Machine
Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15ALL
video, what they see is far more susceptible to both intended and unintended nuance than a simple face-to-face conversation.
Every Move You Make, I’ll Be Watching You
“Every move you make; every vow you break; every smile you fake; every claim you stake; I’ll be watching you.”
– From the song ‘I’ll Be Watching You’ by The Police
Everything a person does or says is a sign, not just a communication of the obvious intent but also of the underlying subconscious subtext. In person, people have a built-in monitoring system that filters-out irrelevant verbal and non-verbal distractions, glitches and eccentricities, but on your website, in a video, those performance issues get magnified and can destroy your entire presentation.
In his book ‘Messages, Signs, and Meanings’ Marcel Danesi states, “Humans convey over two-thirds of their
