Your Website As Persuasion Machine
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communication is a complicated process that involves numerous creative and technical talents, as well as psychological insight into performance issues: scripting, casting, producing, directing, editing, music, and sound design, all complemented by communication psychology, emotional resonance, and business savvy are required to create effective presentations.
Ingredient One: Attract Attention
Job one is to get people to take their hand off the mouse and pay attention; it’s the equivalent of someone yelling, “hay you” in a crowded room, everyone stops and turns to find out what’s going on.
Mark Hughes author of “Buzzmarketing” suggests six criteria that provide the hay-you-pay-attention affect: the taboo, the unusual, the humorous, the outrageous, the remarkable, the secret, and the titillating.
Which of these
