Your Website As Persuasion Machine
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criteria you choose to use depends on your brand image, your audience, and your message.
All these elements individually or in combination can produce the stop-look-and-listen effect you want as long as they are appropriate for your target audience.
Ingredient Two: Generate Interest
Sarah Wood of Unruly Media, a company that specializes in paid viral seeding points to high value relevancy as an additional key ingredient; it’s what turns the viral-for-viral’s sake into a purposeful, persuasive, viral marketing communication.
High value relevancy is based on the connection made through your video presentation. If your video doesn’t resonate in some way, you will lose your audience. Resonance can be established through the performers’ personality, the delivery of the dialogue, the scenario presented, the subject
